12 Steps to Building a Powerful Brand Image

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Expert Author Pam Perry

Building Blocks for A Solid Corporate ID Kit

1. Design a simple logo that attracts attention. Keeping it simple keeps it easy to produce and easy for branding. A good trick is to fax it to yourself and see how it shows up. If it’s confusing over a fax, it’s not a good logo.

2. Create a tag line that encapsulates your brand. Make it succinct and “catchy” so people can remember it. Make your tagline inviting without it sounding too “cutesy.”

3. Choose your brand colors as a reflection of the personality you want to project. Know that you will live with these colors forever. Put thought into why you’re choosing specific colors. Keep the same color-scheme in everything you do.

4. Hire a professional graphic designer to produce your corporate ID kit. That kit includes business cards, letterhead, envelopes, labels, and web site (even if it is just a contact page). Visit something like GoDaddy to buy the URL that will be your web site address. This investment is under $10 per year.

5. Get several professional headshot photos to use in ads, blogs, program books and other media. Image is everything. Investing in a professional photo shoot is the foundation of many graphic items that you will use over and over again.

6. Put your best foot forward on your business cards. This says plenty about you before you even open your mouth. Invest in good, heavy paperstock, Use both sides of the card. Consider putting your “tag line” on the back.

7. Print brochures in mass to send to those that ask for more information when considering you as a guest speaker or to hire you. People want information they can touch, feel, and walk away with to read later, even though you have a website containing all that information. Invest in a simple yet high-quality piece for multiple uses.

8. Design CD or DVD labels to match your corporate ID kit or book. Make sure your web site, social media tags and phone number are on everything that goes out. Yes, that means everything!

9. Order a standard podium cover to match your corporate ID for special meetings in venues like hotels where their name is displayed. Show your own “brand” not the hotel’s. Have people in your audience stare at your name not a hotel’s name.

10. Invest in the special touches that make you stand out in a crowd at places like tradeshows, conference exhibit halls, and conventions. Order items like table cloths, acrylic holders, portable exhibits, retractable floor banners, tabletop displays for your book and tape table.

11. Order premiums that promote your brand or book. These are small details that set you apart from the pack. Get bulks items such as ink pens, bookmarks, magnets, post-it notes, notepads, or mints, to distribute at special meetings or at your book/tape table when you travel.

12. Have postcards or note cards printed to send to media after interviews or to personally keep in touch with select people and prospects. Have the postcards or note cards match your business card in style, prompting brand recognition in the mind of the receiver.

Ministry marketing pioneer, Award-winning social media strategist and PR Coach Pam Perry helps African American Christian authors garner publicity and leverage online strategies. As a 20-year PR veteran, she is also the co-author of “Synergy Energy: How to Use the Power of Partnerships to Market Your Book, Grow Your Business and Brand Your Ministry.” For a free MP3 of “What Every Author Should Know,” go to http://www.PamPerryPR.com. She offers help through her private mentorship program at http://www.PamPerryMentoring.com

Article Source: https://EzineArticles.com/expert/Pam_Perry/267934

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Former President Obama Shows Up For Jury Duty

Obama doesn’t make it onto a jury but is a big hit at the courthouse

Former President Barack Obama was dismissed from jury duty on Wednesday when he was selected for a jury panel that wasn’t needed for a trial.

While lawyers at Chicago’s Daley Center evidently didn’t need his service, he was a big hit with jurors and others at the courthouse, report the Chicago Tribune, CBS Local and NBC Chicago. Several people took photos or videos and posted them on Twitter. Civil cases are heard at the Daley Center.

Obama traveled to the courthouse by motorcade and shook hands with hundreds of people after his arrival. “Obama worked the jury room,” CBS Local reports, “greeting and thanking other citizens for their jury service.” He signed autographs and copies of his book, but did not allow selfies.

Potential juror Walter Palmer said he felt like he got a golden ticket when he was summoned for jury service on the same day as Obama. The former president’s appearance shows that jury service is “an important duty for all of us,” Palmer told CBS Local. “So if he’s going to show up, I guess we all have to show up for this.”

 

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A Season of Thankfulness: Think and Thank

A Season of Thankfulness: Brag on God series. Think and Thank God.

Thankfulness is being so full of thanks that you can’t keep it inside! You need to tell someone and that includes telling the Lord. We just have to tell God “Thank You”. “Thank you Lord for all you have done for me.”

 

Sometimes people confuse praising the Lord with thanking Him.  When we praise the Lord we celebrate Him for who He is. He is Omnipotent. Love.  The Almighty God.  When we thank God, we celebrate Him for what He does.  We praise Him for He is Jehovah-Repheka , God ..Our Healer. We thank Him for healing us.

 

Join us daily and tell God and us why you thank Him.

Day 11- Brag on God during this Season of Thankfulness – Think and Thank. Think of how you have sooooo much to be thankful for. Thank the Lord. Tell the Lord what you are thankful for. #Seasonofthankfulness #thinkandthankGod #BragonGod
I give you thanks, O LORD, with my whole heart; before the gods I sing your praise. Psalm 138 : 1-2

 

Brag on God : Season of Thankfulness Think and Thank.
Be thankful. #seasonofthankfulness #bragonGod #whatareyouthankfulfor
Day 12 Brag on God -Think of the Lord’s  loving kindness to you. Think of His goodness to you. What are you thankful for?
Now thank the Lord.
Oh give thanks to the Lord, for he is good, for his steadfast love endures forever! Psalm 107:1

Season of Thankfulness #seasonofthankfulness #bragonGod
Day 13 Brag on God. Think and Thank. Think on all that He has done for you. Thank the Lord for His grace and mercy Praise Him and/or tell him how thankful you are for Him.
Thank Him for the Blood that saves, heals and delivers. I Plead the blood….
We are commanded to enter into His gates with thanksgiving, and into His courts with praise (Psalm. 100:4). The giving of thanks and Praise is the key that opens these gates more quickly than anything else. Try it….Tell it.

Thank God fervently,

Linda Fegins “The Prayer Leader”

 

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Comprehensible Writing for Your Clients by Roberta Gubbins

i, Oct 27, 2017 1:54 pm
 
Clear & Convincing Feature Article

Comprehensible Writing for Your Clients

Organize ContactsLong ago, the drafters of legal documents in the United Kingdom were paid by the word. This led to needless verbiage to raise the word count and fee. The practice was banned in the 19th century, but the habit of creating long wordy documents too dense to understand continued.

In the 90s, an executive memo from President Bill Clinton required government agencies to write in plain English. The Michigan legal community was ahead of the trend away from legalese to plain English with its Plain Language column in the Michigan Bar Journal which began in May 1984, and continues to this day.

Using plain language helps you to be precise in your writing, whether it be a legal contract, an e-mail to clients, or a blog post. Providing clear and succinct information the reader can access quickly and understand helps. Here are a few tips for improving your writing:

The Reader—What kind of client is reading the newsletter, blog, or article? Consider their occupation, age range, level of education, or experience in the field. Give readers as much as they need to understand the situation and explain how the law looks at the problem. Think of talking to the client rather than giving a speech about the topic to your peers.

Help the Reader—Change legalese into plain English, for example:

  • Delay for defer
  • Must for shall
  • Grant for confer
  • Stop for desist
  • Reduction for abatement
  • Follow for comply with

Replace wordy phrases such as prior to, with regard to, or in connection with; these words have little meaning for readers and get in the way of understanding.

Style & Structure

  • Create white space with bullet points, boldface, lists, or subheads.
  • Keep sentences and paragraphs short.
  • Edit ruthlessly cutting out unnecessary words. Using fewer words improves speed, clarity, and impact. Adding more words distracts and slows down reading speed.
  • Use action verbs. Instead of saying “The bill was passed by the legislature,” try “The legislature passed the bill.” Or, rather than “Billy was arrested by the FBI” use, “The FBI arrested Billy.”
  • Review the article. Did you start with the most important part? Read the story out loud to find the trouble spots.
  • Sleep on it. Stephen King advises putting the manuscript in a drawer for six weeks to age. You don’t have that amount of time, but even a few hours can make a big difference.

Clean Up

  • Don’t rely on a spell checker to catch all errors.
  • Check for correct use of ‘its’ (possessive) and ‘it’s’ (it is).
  • Use contractions consistently (e.g. don’t use ‘we’ll’ in one place and ‘we will’ in another.

Finally, have fun with it. It’s not a brief for a judge, it’s a story for your clients. Enjoy the telling.

Roberta GubbinsRoberta Gubbins has served as the editor of the Ingham County Legal News. Since leaving the paper, she provides services as a ghostwriter editing articles, blogs, and e-blasts for lawyers and law firms. She is the editor of The Mentor, SBM Master Lawyers Section newsletter.

 

 

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Authors: Your Book Is Your Business by Pam Perry

Authors: Your Book Is Your Business

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Expert Author Pam Perry

Start where you are with what you have. You’ve heard it hundreds of times. But what does that mean? You’ve published the book and you got it on up Amazon. Congratulations!

Now what? Now the fun and frenzy begins.

You push people to buy it. You share the link from Amazon. You do “free download” days with the eBook. You run Facebook ads. You blog about it. You send out eblasts. You get creative and do a book trailer and a few blog tours. You write a press release. You pitch yourself to the media. You book yourself on podcasts or run a teleseminar or start podcast all around the subject of the book.

Hoping people buy the book, talk about the book and then have more people BUY the book. Whew!

Book sales are soaring – for at least three months. Then you know what happens after about 90 days?

Nothing.

You’re worn out and tired of pushing your book. You stop pushing it and your sales tank. All that hard work and you are now at a stand still.

That’s why being an author is not enough. You have to become an authorpreneur. You must have a strategy to turn your book into a business.

You are the expert and the authority on whatever the topic of your book. You should not limit yourself to just being a sales person for a book. You are the CEO of your information product business.

An authorpreneur creates courses, workbooks, audio books, home study courses, lecture series – and even “branded” products like T-shirts, journals, backpacks or phone cases. This is what we call “product line extension.”

Think like an entrepreneur – not like an author. Sure, you can go speak and sell books in the back of the room. But you’re not leveraging the entire business model of what is possible with a book.

  • You can hold a yearly conference or convention around the subject of your book.
  • You could create a whole sales funnel and launch video/audio lessons for different levels of learning. Think about launching a series for those who are beginning, then intermediate and finally advanced.
  • You could coach individuals and consult with businesses.
  • You could sell your book in bulk to organizations.
  • You could become a paid spokesperson, columnist or a regular contributor to media organization as the expert.
  • You could get sponsors and provide them with content for their blogs.

The opportunities are endless. There are hundreds of products or streams of income you can pull out of your book, but you’ve got to think like an authorpreneur. It’s really about leveraging your resources, expertise and business savvy to get to the next level.

Ministry marketing pioneer, Award-winning social media strategist and PR Coach Pam Perry helps authors, speakers and coaches garner publicity and leverage online strategies. As a 20-year PR veteran, she is also the co-author of “Synergy Energy: How to Use the Power of Partnerships to Market Your Book, Grow Your Business and Brand Your Ministry.” She offers help through her private mentorship program at http://www.PamPerryMentoring.com She also does an “Authorpreneur Bootcamp” and publishes SPEAKERS MAGAZINE.

Article Source: http://EzineArticles.com/expert/Pam_Perry/267934

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Back to 2 Prayers Journey (Days 1-5)

Back 2 School Prayers Journey (Days 1-5)

 

 

Welcome to the BACK 2 SCHOOL Prayers Journey  ~ September 1-30, 2017.
Join us our month-long prayer campaign for all students from pre-K to college and other educational institutions and schools.  State your child’s name, school, college, and age and we will pray for you. You can send them to me at the email below and/or you can also add your child’s name and school/college at https://www.facebook.com/childrenofhopepartnership/ . If you want to follow us on this journey go http://ladyofprayer.com

Parents and the community need to call for united prayer for the lives of children, teens and college students attending schools and colleges around the world. Let’s begin to cry out to the Lord for the students, teachers, educators, and school staff in our communities.Cry out today “Lord bless our schools”, See Lam 2:19 and then also specifically and scripturally pray daily.
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Action Plan:
1. Join us in praying for our school age children, youth and college students this month. Write the name of your child, teen, and college student, age, and the name of their school and college.

2. Pray daily for our children for salvation, protection, academics and more.
3. Adopt a school to pray for in your neighborhood or in any place throughout your city. Pray for the school of your child ‘s school or college.
4. [Pray daily] I pray in Jesus’ name that every child and every school throughout the world will be covered in prayer.
5. Prayer Focus for Friday Day 1; Saturday Day 2; Sunday Day 3


Day 1- Spiritually
Pray that your child will understand the Gospel and learn to apply biblical principles to every aspect of life. Lord, lead my children to trust in Jesus for his or her eternal salvation so that they can be a light at school, the community and everywhere they go. Let them be assured that their souls are secure in Your hands ( John 3:16, 10:28-29)

Day 2- Relationship to the teacher
Pray that your child will develop a deep respect and appreciation for his/her teacher and will act respectful of all authority figures. Father, may the student, staff, and teachers experience a positive respectful relationship and Your love in profound and authentic ways ( John 13:35)

Day 3- Relationship to peers

Pray that your child will develop a close bond with his peers and that he/she will choose friends wisely. Lord provide my children with friends at school and in the community who are supportive and truthful. Keep them from relationships that provide negative peer pressure and would draw them into temptation and away from You. ( Prov 27:5-6; 1 Corn 15:33)

Day 4- Wisdom    

Pray that your child will develop the ability to discern right from wrong and put it into practice on a daily basis at school and in the community. Lord bless my children with wisdom, and give them a hunger for you, to study and learn more at school. Fill them with a thirst for knowledge of Your Word and to study at school their school work. (Prov 3:13; James 1:5; Prov 9:10)

Day 5- Intimacy with God

Draw my children in a personal relationship with You that they may taste your goodness and long for you. Let them know you will watch over them at school and that they are not alone at school when mother and father cannot be there. ( Ps. 27:8 ;34:8; John 14:16-17).

Blessings to parents, students, and the community.

Pray fervently, Linda D. Fegins “The Prayer Leader” ldfaygo@gmail.com

 

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40 Days of Healing by Danyelle Scroggins

Write Now Literary is pleased to announce The Book Blast Tour for 40 Days of Healing by Danyelle Scroggins. July 27, 2017

Publication Date: June 12, 2017

Genre: Inspirational

ASIN: B072MS2TLR

ISBN-10: 154806775X

ISBN-13: 978-1548067755

About The Book

40 Days Of Healing takes the reader through 40 days of fasting in hopes of being delivered from the “IT” that has caused separation between them and God, and gives them the opportunity to journal their most personal prayers, thoughts, and intentions.

40 Days Of Healing is also a complete guide to 40 days of fasting and spiritual renewal. It is an opportunity for mind renewal in your mind, body, and spirit. It is saturated with wonderful scriptures to help usher you into your healing.

About The Author

Pastor/ Author Danyelle is the Senior Pastor of New Vessels Ministries North in Shreveport, Louisiana. She studied Theology at Louisiana Baptist University, has a Psychology Degree from the University of Phoenix, an Interdisciplinary Degree in Psychology /Biblical Studies from Liberty University, and is presently working on a Master’s in Religious Education from the Liberty University. Pastor Danyelle owns Divinely Sown Publishing LLC and is the author of both Christian fiction and non-fiction books. She is the wife of Pastor Reynard Scroggins Sr., the mother of three by birth and two additional by marriage.

40 Days of Healing Excerpt (Day 2)

Matthew 4:17 (NASB)

From that time, Jesus began to preach and say, “Repent, for the kingdom of heaven is at hand.”

Remember what you put down has the potential to weigh you down. Nothing on this earth is powerful enough to keep you down unless you desire to be down.

God gave you measures to ensure your safety on earth. The security to staying safe begins with repentance. Do not let ignorance or pride keep you from godly repentance.

Repent, put “it” down, turn from “it” and give God permission to destroy and detach “it” from your life.  Often, we think “I can just stop doing “it” when I get ready,” but either getting ready never comes or mastering the will power or mindset to stop never comes.

When we really desire change, we must honestly seek to destroy the strongholds that have kept us from the change we want.

Let’s Pray:

Father as I come before your presence with an expected end, please help me to lay aside every sin and weight that has so easily held me captive against Your purpose, my desires, and Your will for my life. I ask You now to forgive me of my sins, the things I have done knowing that You and Your Word has warned me against, and even those things that I have not known to be a sin but were, in Jesus name. Amen.

Your Prayer:

__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

What is the “it” that you know you need to be forgiven for and why has it been so hard for you to turn away from “it”? __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

How do you feel right now by making the decision to leave the thing that displeases God behind? ______ Afraid ______Hopeful _____Joyful ______Happy

Your Declaration: This Day, God Has Forgiven Me!

Connect Socially

Website: http://www.danyellescroggins.com

Facebook: http://www.facebook.com/danyellescroggins

Twitter: https://twitter.com/PastorDanyelle

Purchase Links

Amazon ebook: http://a.co/0ukPKm3

Amazon paperback: http://a.co/5eplEHW

Barnes & Noble: http://bit.ly/2uAOlPd

Tour hosted by Write Now Literary Book Tours www.wnlbooktours.com

Follow the tour: http://wnlbooktours.com/danyelle-scroggins/

 

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4 Ways to Renew Your Mind for Business SUCCESS

4 Ways to Renew Your Mind for SUCCESS!

Everyday we’re bombarded with negative reports, which, if you’re not careful, can shape your thoughts and beliefs, programming you for a mundane life at best. True success isn’t an accident that just happens. If you want to break out of the status quo and excel as a Kingdom entrepreneur, you’ve got to train yourself for success.

 

“Do not conform to the pattern of this world, but be transformed by the renewing of your mind. Then you will be able to test and approve what God’s will is—his good, pleasing and perfect will.” (Romans 12:2 NIV)

 

To be a good entrepreneur you don’t need to conform to the world’s standard. You can be successful in the business world without being of the business world. When you renew your mind to think the way God thinks, you can program yourself for a successful outcome and fulfill His will for your business.

 

Here are 4 ways you can program your mind for success:

Number 1 ~ Meditation

“Keep this Book of the Law always on your lips; meditate on it day and night, so that you may be careful to do everything written in it. Then you will be prosperous and successful.” (Joshua 1:8 NIV)

“..but whose delight is in the law of the Lord, and who meditates on his law day and night…whatever they do prospers.” (Psalm 1:2-3 NIV)

Meditating on the Word of God is a great way to program your mind for success. It simply means thinking about the scriptures and pondering on the promises of God. Make a list of scriptures that relate to you and your business and repeat them over in your mind until it becomes your mindset.

 

Number 2 ~ Knowledge

“By wisdom a house is built, and through understanding it is established; through knowledge its rooms are filled with rare and beautiful treasures.” (Proverbs 24:3-6 NIV)

If you want to profit in business, there’s no substitute for knowledge. Wisdom and understanding both go hand in hand with knowledge. Make it a priority to acquire knowledge about your industry or field, marketing, technology etc. When you mix this knowledge with godly wisdom (from the Word) and understanding (from the Holy Spirit) you have a powerful recipe for success.

 

Number 3 ~ Association

“As iron sharpens iron, so one person sharpens another.” (Proverbs 27:17 NIV)

The people you spend the most time with will have an influence on the way you think so be careful who you associate with. Actively seek to stay around people who will inspire you to greater heights and encourage you to think big.

 

Number 4 ~ Humility

Let this same attitude and purpose and [humble] mind be in you which was in Christ Jesus: [Let Him be your example in humility:] (Philippians 2:5 AMP)

The world likes to portray successful entrepreneurs as being arrogant. God’s Word paints a different picture of success. In fact the greatest leaders, inside and out of the bible, are often those who are the most humble – our Lord Jesus being the best example. In turn God gives more grace to those who are humble.

Your SUCCESS is Our Business!

Dr. Minetta Hare, President/CEO
Good Success Seminars, Training & Coaching Services.

For more additional on our training, seminars, workshops, conference and coaching services, contact us at goodsuccesseminars@gmail.com #Buisnessuccess #renewmind  #association #goodsuccess

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Honoring Talent and Abilities of Black Americans

Praise for God for gifts and talents and overcoming anointed power. During Black History Month, we honor the contributions, achievements, and strength of the African-American community that has helped shape our nation’s history and identity. We honor the talent and abilities of those who have gone before us.

Remember that you have talents and abilities.  Think great thoughts.

“The mind is the standard of the man.” Paul Laurence Dunbar, Writer and Poet.
Feed your mind nourishing thoughts, just as you feed your body with nourishing food. .For as he thinks in his heart, so is he. Proverbs 23:7.
…whatsoever things are true, whatsoever things are honest, whatsoever things are just, whatsoever things are pure, whatsoever things are lovely, whatsoever things are of good report; if there be any virtue, and if there be any praise, think on these things. Philippians 4:8

Remember:

  1. When you receive a God given dream ,not a wish or fantasy, God will give you the strength and courage to walk it out.

For a dream comes through activity. And a fool’s voice is known by his many words. Ecclesiastics 5:3 NKJV

  1. We must not allow anyone but God to assign our roles to us.

I know O ‘Lord that a man’s life is not his own; it is not for man to direct our steps. Jeremiah 10:23 (NIV)

  1. Success is measured not so much by the position that one has reached in life as by the obstacles which he has overcome.

He that overcometh shall inherit all things; and I will be His God and he shall be my son. Revelations 21:7

  1. “It’s better to be prepared for an opportunity and not have one, than to have an opportunity and not be prepared”. Whitney Young, Founder National Urban League. So prepare

And lastly, whatever you want God’s got it. So Celebrate. Use your gifts and talents to the glory of God to make a differnce in the lives of others and in the Kingdom.

Victory of the Spirit,

Linda Fegins of the Fegins Report

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Love Does

love-does

Happy Holidays

Each loving act says loud and clear, “I love you. God loves you. I care. God cares.”
Beloved let us love one another: for love is of God; and every one that loveth is born of God for God is love. 1 John 4:7-8
During this Holiday Season of joy , celebration and gathering with family and friends(and really all the year) remember those grieving from lost(divorce, death, rejection, failure) and suffering from illness and depression. Pray for the poor and lonely . This time of year is often depressing to some. Pray for them and then—- DO. Give a smile, a hug, an encouraging word, a touch, a donation, feed them, a visit, provide support and resources. We are God’s ambassadors created to do good works.( Ephesians 2:10) #doalovingact #TellsomeoneGodlovesthem

Linda Fegins ldfaygo@gmail.com

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