Tag Archives: Pam Perry

12 Steps to Building a Powerful Brand Image

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Expert Author Pam Perry

Building Blocks for A Solid Corporate ID Kit

1. Design a simple logo that attracts attention. Keeping it simple keeps it easy to produce and easy for branding. A good trick is to fax it to yourself and see how it shows up. If it’s confusing over a fax, it’s not a good logo.

2. Create a tag line that encapsulates your brand. Make it succinct and “catchy” so people can remember it. Make your tagline inviting without it sounding too “cutesy.”

3. Choose your brand colors as a reflection of the personality you want to project. Know that you will live with these colors forever. Put thought into why you’re choosing specific colors. Keep the same color-scheme in everything you do.

4. Hire a professional graphic designer to produce your corporate ID kit. That kit includes business cards, letterhead, envelopes, labels, and web site (even if it is just a contact page). Visit something like GoDaddy to buy the URL that will be your web site address. This investment is under $10 per year.

5. Get several professional headshot photos to use in ads, blogs, program books and other media. Image is everything. Investing in a professional photo shoot is the foundation of many graphic items that you will use over and over again.

6. Put your best foot forward on your business cards. This says plenty about you before you even open your mouth. Invest in good, heavy paperstock, Use both sides of the card. Consider putting your “tag line” on the back.

7. Print brochures in mass to send to those that ask for more information when considering you as a guest speaker or to hire you. People want information they can touch, feel, and walk away with to read later, even though you have a website containing all that information. Invest in a simple yet high-quality piece for multiple uses.

8. Design CD or DVD labels to match your corporate ID kit or book. Make sure your web site, social media tags and phone number are on everything that goes out. Yes, that means everything!

9. Order a standard podium cover to match your corporate ID for special meetings in venues like hotels where their name is displayed. Show your own “brand” not the hotel’s. Have people in your audience stare at your name not a hotel’s name.

10. Invest in the special touches that make you stand out in a crowd at places like tradeshows, conference exhibit halls, and conventions. Order items like table cloths, acrylic holders, portable exhibits, retractable floor banners, tabletop displays for your book and tape table.

11. Order premiums that promote your brand or book. These are small details that set you apart from the pack. Get bulks items such as ink pens, bookmarks, magnets, post-it notes, notepads, or mints, to distribute at special meetings or at your book/tape table when you travel.

12. Have postcards or note cards printed to send to media after interviews or to personally keep in touch with select people and prospects. Have the postcards or note cards match your business card in style, prompting brand recognition in the mind of the receiver.

Ministry marketing pioneer, Award-winning social media strategist and PR Coach Pam Perry helps African American Christian authors garner publicity and leverage online strategies. As a 20-year PR veteran, she is also the co-author of “Synergy Energy: How to Use the Power of Partnerships to Market Your Book, Grow Your Business and Brand Your Ministry.” For a free MP3 of “What Every Author Should Know,” go to http://www.PamPerryPR.com. She offers help through her private mentorship program at http://www.PamPerryMentoring.com

Article Source: https://EzineArticles.com/expert/Pam_Perry/267934

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Brand Like a Superstar by Pam Perry

Watch this great Video by the PR guru Pam Perry- Brand Coach, PR Coach, Exhorter of Excellence, Diligence

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The Chatter About Twitter in the Legal Profession

legal booksI must admit , as stated earlier in  a post in this blog , I have been  slow to engage in  social networking.  Not just slow,  but reluctant and I have not engaged in the process for many reasons. Although a professional, I didn’t get what the “craze ” was all about. I have received  email notices that  so and so would like for you to be their friend on Facebook, Linked-In and others  social networks . I have gone to the location and when I am asked to complete the information, I exit the site. It  was a challenge for me to start blogging until Pam Perry ,the Christian Marketing guru ( pamperry@ministrymarketingsolutions.com, http://www.ministrymarketingsolutions.com/blog)  challenged  the group attending the American Christians Writers meeting to set up a blog for a book review. ( read my April blog post). This blog is the result. I must admit earlier this year my attitude was why blog?

I indicated in my last blog that I had no interest at all in Twitter.  However,while reviewing the American Bar Journal (ABA)I begin seeing articles on the impact of  social networking on the legal profession. I was curious to know  why an attorney would be interested in Twitter.  

                                                          lawglobe Interest in Twitter in the legal profession is increasing  as having business value. In the article in the ABA Journal, April 2009,entitled “Much Chatter About Twitter” by Barbara Rose, it discusses the influence of Twitter in the legal profession. The articles tells  how one young attorney started following a local mover and shaker with interests  that matched his own. Within four months  “of gathering in real space of people connected through Twitter” the attorney picked up four new clients. The young  attorney stated that one uses this tool to “seek out a community you know would be beneficial to you”.

However, the article in the bar journal contrasted this experience with another attorney who felt that Twitter was a distraction, a source of stress and did not help him build relationships because “the process depersonalized communication by speeding it up through group conversations”. The article quoted him as saying ” It just doesn’t provide the bang for the buck  that technology needs to deliever before I use it every day”.

Now its true that twittering lawyers are few in comparison to the number of users. But it is not  lost on the profession that Twitter or another similar technology  will have a “growing influence over buisness communication”. The Interent based service has estimated that of the “3 million users about 560 of them are lawyers and legal professionsals according to  a list by Adrian Lurssen on the JD Scoop blog at JDSupra.com” states the ABA article. The profession uses it as a marketing tool and others find it helpful to  getting questions answered and staying abreast of what is happening in the legal and technological world. Philadelphia courts post news and announcements.

While this is seen as a great new social networking tool,  there is no doubt that a Twitter message will be involved in litigation . These messages can leave digital traces that are subject to discovery if a legal dispute arises, just like e-mail and text messaging as we have seen in the city of Detroit involving the former mayor.

More lawyers are recognizing that  Twitter has potential for  building their practices . Some even find that its fun and interesting . One Philadelphia based tax attorney, Kelly Phillips Erb, blogs at taxgirl.com and tweets about her life as a mom as well as her law practice. Another chief executive in Seattle, who is a social media expert for a law firm marketing, initally thought that Twitter, as I do , was  a silly thing . However, he began to use it to pass along useful links and to post interesting “tweets”. To his surprise the number following him grew from 300 to more than 1,500. He realized he could not have developed that big of a following in a matter of weeks even if he had hired a top public relations firm. Now Kevin O’Keefe ,chief executive of LexBlog Inc, the article reports, tweets about 40 times a day. 

Yes, there is much chatter about Twitter ,that I will share in the future, but I still have yet to try  to engage in this form of social networking. Pam Perry  will have to find some engaging method to push me to do so.

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“Transform Your Thinking”-Adventures Creating a Blog by Fegins (Faygo)

Completing my first blog on April 29, 2009,  to meet the  April 30th deadline  to post a book review on visionary pastor, Dr. Bill Winston’s book “Transform Your Thinking, Transform Your Life” was a challenge for me. You see I am not very computer savvy. I am the last one at work who wanted to use the computer and was happy to learn to answer emails and to learn how to attach a document to an email.  Wow. Beyond that well…    I was satisfied with that. Many fantastic attributes of the computer and what it could do was of no interest to me or I was frustrated at attempting to learn how to make the steps. My secretary is precious to me , so while others used their computers to pump out legal work etc, not me.  I turned all assignments in by hand.  Email,  articles on the Internet, type a  few notes I did.  However, at home I did  write some articles , notes for my book on the computer , my Sunday School Lesson plan and others. I just did the ordinary basics.

When American Christian Writer President , Pam Perry ,challenged us to do a book review on one of two books on a blog, I thought blog who wants to do that? ( pamperry@ministrymarketingsolutions.com,)    I  needed to renew my mind about blogging because I would not even read blogs except that of  the great Christian PR marketing coach Pam Perry’s.   To tell the truth I never thought it was a blog -it was so power packed with great articles, PR nuggets and etc. It was  informative ,attractive,and inspirational. However, I never understood all the side bars or used them. I signed up and decided to take the challenge and was assigned Bill Winston’s book about transforming your thinking. How ironic.  

I needed to  change the way I thought about blogging, twittering , face book etc. It was easier said than done for me. Pam conducted a teleseminar and  entrepreneur and “techie” guy  Ralph Claxton. joined us. I heard them on the line, took notes, but I was still lost and could not keep us with the easy steps Ralph told them about. So when Ralph rc@learnaniche.com   told us about his WordPress Blogging School and the discount he was offering I decided to take the course. (Ralph has about 3 businesses and ladies he has a CCW class. Go to his learn a niche web site) http://learnaniche.com

Ralph was very helpful and his seven video course interesting.  Ralph went beyond the call of duty to help me set up a new computer, purchase a domain and to select a host. Of course I selected Ralph’s business(nichebloghost.com) as a host.  He responded with patience to my emails and calls. Thanks Ralph. However, every step on the video was still a challenge to me. I still have not used my new blog  which he hosts under my new domain  name because I had a few challenges applying the necessary steps.  (That is due to my slowness and not the class) One night I tried for hours to get through the blog process to no avail.

Desperate ,I emailed Shekini Jennnings ,  hhtp://shekinijennings.wordpress.com/ . I have never met this kind woman ,but she helped me to apply a picture and to get through the process. Thank you. Just to show how challenging it was ,even after she helped me ,my picture did not post and the blog was terrible.  The next day she  called and walked me through it again ( I was too embarrassed to call her because I did not want to unduly bother her so it was a blessing when she called to check on me).  When it posted I was excited.

On Wednesday April 29th I was on the “New Voice” blogtalk radio show  www.blogtalkradio.com/the-new-voice ,
with the visionary and international missionary and entrepreneur Minetta Hare talking about prayer.  I will be on blog talk radio for the next 8 weeks. I am slowly  getting it Pam , Ralph, and Minetta of the ministry and business benefits of  the Internet and the various avenues one has to be a blessing in the kingdom and to grow his or her business. So therefore my new blog and domain name  ,the-lady-of-prayer.com , which Ralph helped me to set up,will be useful.  I will make an effort to continue to renew my mind  about blogging  and get out of my comfort zone as Bill  Winston’s book challenged. Now I guess I will see what twittering is all about, maybe. Last month I had no interest. Blogging is enough hard work for me.

Pray Fervently,

 Fegins

read my first blog  http://instanter.wordpress.com/2009/04/29/lindas-review-of-transform-your-thinking-transform-your-life-by-bill-winston/

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